Lacoste, the Story of an Iconic Brand

A love for the game, a passion for innovation and a certain French elegance. Since 1933, the story of Lacoste has mirrored that of its founder, René Lacoste, the French tennis legend who revolutionized the everyday wardrobe.

At the crossroads of sport and fashion, Lacoste Eyewear liberates and creates movement in each person’s life by encouraging self-expression. In each collection and every line, the timeless elegance of Lacoste is captured by a combination of creativity and tradition.

A blend that enables everyone to develop their personal style by absorbing and reinterpreting the brand’s rich heritage. By making it their own.

The Line Collection

The Lacoste Spring/Summer 2025 advertising campaign features brand ambassador Arthur Fils, the French tennis star who has risen this year to among the top 20 players in the world. The campaign showcases styles from The Line, a collection dedicated to refined, elegant men who appreciate timeless fashion.

This sophisticated optical style is crafted from lightweight metal and boasts a classic modified-rectangular front. The temples are embellished with a Ribbon detail extending to the endpieces with an elegant green enameled line.

The logo plaque, positioned on the acetate temple tips, completes the look of this frame, presented in Matte Silver in the SS25 advertising campaign with Arthur Fils

Crafted from metal, these frames reflect the brand’s dynamic and sophisticated allure, offering a fresh take on classic designs enhanced by evocative details such as the iconic Croc symbol and Ribbon motif.

Shop the Lacoste Eyewear collection in-store at select Optical Co locations – Carindale, Green Hills, Loganholme, Mt Ommaney, Robina and Runaway Bay.